Finding your brand’s voice and search audience.
From restaurants to school accommodation, I’ve written copy for a wide variety of businesses and used my knowledge of search engine optimization to help brands reach their desired audience. I worked for the Australian internet marketing consultancy WebEagles from 2019 to 2021, where I wrote webpage copy targeting keywords for consumer-focused companies. The messaging matched the brand’s voice, such as Mad Mex’s Lucha liveliness, and the desired copy was delivered on tight deadlines.
Other marketing work includes E3 2018 coverage for UK video game retailer GAME, which included writing blog posts and social media video scripts to help drive users to pre-order pages. Most recently, I’ve worked closely with the sales team at Evolve Media to create successful pitches for advertising clients in the entertainment space.